No more word of mouth. No more referrals
Why “word of mouth” and “referral” are lazy CRM labels that hide what actually drives new business.
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The web is toast
Why LLMs don’t just disrupt search, but undermine the web’s entire browse-and-click model.
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How to land new clients with a single LinkedIn post
A practical breakdown of how trust, consistency, and a clear ask turn LinkedIn into a repeatable client channel.
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Luckscaping: Getting proactive about being lucky in business
It’s easy to dismiss the role of luck in business success. Many business books make business seem like a recipe that is almost guaranteed to succeed if you mix the right ingredients in the right way, but I don’t believe that is the truth. Tainted by the author’s own survivorship bias, these books often overlook…
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Are GenZ really replacing Google with TikTok? New data
When a senior Google Exec suggested that nearly 40% of young people favour TikTok and Instagram over Google when searching for a place to have lunch, I was intrigued. TikTok’s rise has been incredible to watch and it was clear that a shift was happening, but 40% seemed a strong number. Whilst I am certainly…
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The Referral Trap That Agencies Keep Falling Into
One of my favourite questions to ask Agency Leaders is how they build new business. Together with questions around size and specialism, how an Agency brings in new business tells you a lot about how the business ticks. When I do ask, there is no source most Agency Leaders like to talk about more than…
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Why are you even writing that blog post?
Do you ever find yourself looking at an article on a business website and wondering why they bothered to publish it? I’m not talking about the moment or horror of finding something entirely inappropriate on a company website. I just mean that vague “Well yes, but what was the point?” feeling . I do. A…