Most agencies don’t need more ideas.
They need fewer, better ones and the focus to make them count.
I am an Agency Advisor working with founders of agency businesses on the harder part of leadership: improving the quality of their decisions, reducing wasted effort, and turning intent into progress that sticks.
The goal is usually the same: Move the business more consistently towards better outcomes for the founders.
Where agency founders often get stuck
- The business has momentum, but not direction.
- Decisions feel heavier than they should.
- What used to work no longer quite does.
- You keep moving, but progress feels slow and expensive.
On the surface, things look fine. Underneath, the business feels harder to run than it should and positive change too slow to happen. Everyone is busy, yet meaningful change is frustratingly slow and activity doesn’t translate into progress.
I bring close to three decades of agency experience. Mostly as a founder myself, but since 2021 as an independent agency advisor working with agencies, studios and consultancies large and small.
That breadth allows me to bring an experienced, impartial perspective. I work alongside founders to help them clarify direction, commit with confidence, and make better decisions so that progress happens more consistently, not just occasionally.
What usually changes
The changes we achieve working together are practical, structural, and lasting.
- Decisions become clearer.
- Priorities stop competing.
- Plans survive contact with reality.
- The business becomes calmer and more predictable.
- Progress speeds up… without everything feeling urgent.
If this resonates
I work specifically with founder-led agencies (typically with headcounts from 1-15) where the founder is still the engine of the business.
If you are looking for a way to regain momentum without adding more noise, there are two ways to move forward:
Try this…
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