What clients say

As an agency owner, Mat has been brilliant at focusing me on the right things to grow the business, and not the new shiny things that normally distract me so much! Mat has a knack for cutting through the brain clutter I've thrown at him, and coming up with a simple plan I can follow and actually implement. He's made a significant difference to the business and also my way of thinking; I'd recommend having a chat with him.

I've been working with Mat for a few years now, and he's become a really precious ally and supporter in my corner. He has a real talent for taking all the slightly messy thoughts, ideas and problems flying around in my head, asking the right questions, challenging me when needed, and somehow helping turn them into something practical that we can actually use. I really like that his advice is never generic. He likes to understand in detail how every aspect of business is working, our team, our clients, the pressures and the things we're trying to improve, and then he helps me work through them properly. Over the years, he's helped us with so many different aspects, from positioning and pricing to profitability and utilisation, processes and systems, client experience, new business, recruitment and team structure. Our conversations always leave me with clearer thinking and action points I'm ready and excited to try. He's also very easy to work with, straightforward and friendly, and we have a lot of laughs along the way, which absolutely help, especially when things are a bit harder! Very glad to have him supporting PinkSEO, and I've been recommending him to fellow agency owners who want someone smart, practical, and really caring to help them build a more enjoyable and better-working business.

I've had the pleasure of working with Mat as my business mentor for the past year, and I can honestly say he's had a significant impact on both me and my business. Running a business can be a lonely place at times, but Mat has become a trusted sounding board who consistently brings clarity, perspective and accountability. He has a great way of asking the right questions, challenging my thinking and helping me focus on what will make the biggest difference, rather than simply telling me what I want to hear. Over the past year, he's helped me grow not just as a business owner, but as a leader. Every session leaves me with practical actions, renewed focus and the confidence to keep moving forward. I genuinely look forward to our monthly meetings, and I always come away with fresh ideas, clear actions and renewed enthusiasm for the business. What really sets Mat apart is that he genuinely cares about the people he works with. He celebrates your successes, supports you through the tougher moments and is always generous with his time, knowledge and experience. If you're looking for someone who will challenge you, encourage you and help you build a stronger, more sustainable business, I wouldn't hesitate to recommend Mat. I'm incredibly grateful for everything he's done for both me and Peekaboo over the past year.

I didn't actually meet Mat in person until after we began working together. He was introduced to me via someone else over LinkedIn while I was at Brighton SEO. Anyway from that first 'meeting' we ended up on lots of similar video calls. As a solo founder I'd been looking for some external support for ages to help me develop The Marketing Optimist, but never quite felt right about anyone. After a few meetings with Mat I got on well with him and trusted his advice and judgement. So we began working together Feb 26 and it's been one of the best things I've done for the agency. He holds me to account in a nice way and is helping me see the wood for the trees. There's been a massive improvement in me and therefore the agency. I can't recommend Mat enough.

I felt very confused at the start of 2026 about where my agency was going, but now I feel completely on track. Mat is so easy to work with and highly experienced in the agency game, and it was a pleasure to work with him. He asks the right questions and helps you to understand the type of business you want to build, not just push you into a framework. My agency has massively improved and my own personal focus is much stronger.

If you need someone in your corner with genuine experience in the agency world, then Mat's your man. When you present him with a challenge, he is likely to have encountered it before and offers a practical approach to overcoming it and achieving success as well as helping you to focus on what matters. Mat is intelligent, generous, and an absolute pleasure to work with.

Mat asks the right questions to help you understand yourself, your business and your ambitions. Intelligent, supportive, and a pleasure to work with, he has had a positive impact on my business and outlook. Mat's realistic and empathetic approach, backed by his experience in building and selling a successful agency, helps you see challenges, opportunities, and steps for sustainable growth. His energy, enthusiasm, and practical insights are invaluable. Serving as a coach, mentor, brainstormer, non-exec director, whip-cracker and therapist, Mat provides guidance and space to navigate challenges and ideas, keeping you grounded and focused on the things that matter.

I've had quite a few different coaches and advisors since I relocated to the UK. I knew that I needed guidance in this new country, and that my previous marketing agency had some issues, also because of the economic conditions in Italy. I never knew that agency advisors existed until September this year when I joined an agency community. I had a call with Mat, and I immediately recognised the value of being guided by someone who understands how an agency functions and what should and shouldn't happen. I gave it a try, and I never regretted it. Mat has helped our agency improve operational efficiency with lots of smart, transformative changes, both big and small. He has a very respectful and humorous way of being by the client's side, yet he challenges assumptions he doesn't believe in and usually comes out with a fresh perspective that was completely off the initial radar. Thank you always, Mat.

My business partner and I got in touch with Mat last year, we were both working in full time positions, whilst also trying to get our new business off the ground. We needed someone to hold us to account and also give us the confidence to take the leap to full time business ownership. Mat covered all of this; from setting us fortnightly homework, to getting us to put what we had in our heads down on paper, to setting us free on our first networking event. Not only has Mat been a great asset to our team, he's helped introduce us to an excellent network of agency leaders who have become good friends. I would highly recommend Mat to any business owner looking for a supportive sounding board. We've recently graduated from Mat's school of help but having discovered a mutual love of curry and bad jokes, we will definitely be staying in touch.

Having a business coach isn't something that you would naturally think you needed, but after working with Mat, I can honestly say that the support and advice he gave us really helped us shape our business. Mat listened to what we needed, and helped us get the most out of some of the challenges we were facing. Mat is extremely knowledgeable and made our sessions feel like we were collaborating and not just being told what to do. I would recommend other agency leaders to consult with Mat should they be needing some guidance, support or just to sound things out with someone with industry expertise.

Mat is smart, kind and has serious agency experience. His innate ability to distil complex situations into actionable steps has significantly improved our sales processes. Regular check-ins keep us supported and accountable in equal measure. It's nice having someone in our corner that speaks the same language.

Mat helped me to navigate the world of business growth and investor relations. He has a pragmatic approach which protects a founder's 'real life' ambitions and goals and helps to make sure they are aligned against the business's development and growth strategy. I wholeheartedly recommend Mat to any agency owner who is looking for help in making sure their growth is rooted in 'why' and with a sensible strategy behind it that supports their personal growth ambitions.