Author: Mat Bennett

  • The Referral Trap That Agencies Keep Falling Into

    One of my favourite questions to ask Agency Leaders is how they build new business. Together with questions around size and specialism, how an Agency brings in new business tells you a lot about how the business ticks. When I do ask, there is no source most Agency Leaders like to talk about more than…

  • Why are you even writing that blog post?

    Do you ever find yourself looking at an article on a business website and wondering why they bothered to publish it? I’m not talking about the moment or horror of finding something entirely inappropriate on a company website. I just mean that vague “Well yes, but what was the point?” feeling . I do. A…

  • Who holds the keys to your digital empire?

    If I asked who had a set of keys to your home, I suspect you would give me a short list of trusted people without having to think too hard. If I asked who knows your banking PIN I’d imagine the list would be shorter still; maybe a partner of spouse, but probably no-one outside…

  • Learning to love imposter syndrome

    People love to talk about imposter syndrome. From sharing strategies on how to combat it to the “humble brag” LinkedIn post that may as well say “I’m really great… I just have to remind myself how great sometimes… I’m really humble like that”. It’s a hot topic for sure, but the more I see and…

  • The 5 Business books that changed my life

    I’m not a person who is naturally inclined to hyperbole, so it’s a bold claim to say that there are business books that have changed my life. It’s a true one though. Some of these are great books, others are good books that I happened to read at a pivotal time, but each of them…

  • Hello (again) world

    Last week was a strange little work anniversary for me. I was doing some digital housekeeping and spotted that it was exactly 25 years ago that I registered my first domain name on behalf of a paying client. That domain registration marked the start of a journey for me that coincidentally is set to end…