Author: Mat Bennett

  • The week that never comes

    Imagine a time when all the urgent work is done.  Clients are happy. There are no team dramas. The figures are together, you are ahead of the marketing, retainers are on track and every project is somehow slightly ahead of schedule. You have a full week to do work on whatever you want. How are…

  • Pension fee impact

    Pension information might seem out of date for this site, but my job is supporting founders and funding retirement is a frequent topic. I build this calculator to help visualise the impact of fees relating to some common pension types. A percent or two might seem very little, but the impact compounds over time and…

  • Stop training your team to ignore you

    It’s a painfully familiar pattern. An agency-founder walks into a Monday meeting with a new idea: A new service line / rebrand / new system to try / partnership that could change everything / Yet another AI initiative. The founder is giving it everything and the wheels begin to turn. Tasks get assigned. Someone sets…

  • What is an agency anyway?

    Exploring the three pillars of strategy, delivery, and leverage that define a genuine agency business.

  • Traffic jams and sleepless nights

    Why leaders often do their best thinking in traffic or at 3am – and what that signals about business design.

  • What breaks first?

    A diagnostic exercise to identify structural bottlenecks and where a business is overly dependent on the founder.

  • The web is toast

    Why LLMs don’t just disrupt search, but undermine the web’s entire browse-and-click model.