Author: Mat Bennett

  • The Oh Shit Document

    If you were suddenly out of the picture tomorrow, with no notice and no handover, could anyone else keep your agency alive until you were back? Not run it well. Just keep the lights on: pay people, chase the money, stop clients walking. For most owners the honest answer is no, and the fix is…

  • You’re irreplaceable… and that’s the problem

    Ask agency founders where they want to be in five years and the consensus is usually that they want to step back in some form. Sometimes selling up or stopping, other times it’s more about less time “in the business”. The common theme is “less of the day to day”. I run an agency leadership…

  • The week that never comes

    Imagine a time when all the urgent work is done.  Clients are happy. There are no team dramas. The figures are together, you are ahead of the marketing, retainers are on track and every project is somehow slightly ahead of schedule. You have a full week to do work on whatever you want. How are…

  • Pension fee impact

    Pension information might seem out of date for this site, but my job is supporting founders and funding retirement is a frequent topic. I build this calculator to help visualise the impact of fees relating to some common pension types. A percent or two might seem very little, but the impact compounds over time and…

  • Stop training your team to ignore you

    It’s a painfully familiar pattern. An agency-founder walks into a Monday meeting with a new idea: A new service line / rebrand / new system to try / partnership that could change everything / Yet another AI initiative. The founder is giving it everything and the wheels begin to turn. Tasks get assigned. Someone sets…

  • What is an agency anyway?

    Exploring the three pillars of strategy, delivery, and leverage that define a genuine agency business.

  • Traffic jams and sleepless nights

    Why leaders often do their best thinking in traffic or at 3am – and what that signals about business design.

  • What breaks first?

    A diagnostic exercise to identify structural bottlenecks and where a business is overly dependent on the founder.