Engineering the model

On the mechanics of the agency. Focuses on the structural health of the business, from unit economics and utilization to the systems that make progress predictable.

  • The State of AI Use in Agencies

    Interest in, and experimentation with, AI text generation systems has exploded in the last 2 years. The catalyst for this was undoubtedly OpenAI adding GPT-3 to their open beta. GPT-3 is 117 times as powerful as it’s predecessor*. This quantum leap in capability combined with an easy-access API created a gold-rush of interest in AI…

  • Who holds the keys to your digital empire?

    If I asked who had a set of keys to your home, I suspect you would give me a short list of trusted people without having to think too hard. If I asked who knows your banking PIN I’d imagine the list would be shorter still; maybe a partner of spouse, but probably no-one outside…