Inbound Marketing Coach

No-one knows your business better than you and your team. Unlocking that knowledge and turning it into high-value website content can be the key to attracting a steady stream of informed, targeted leads to your business.

I work with SME owners and marketing departments to help them form and execute effective inbound marketing strategies that drive sales, not just traffic. My approach is practical, results-led and brings incredible results to committed clients. The approach I teach is the one I used to grow and sell my own B2B Digital Agency without the need for a single sales or business development hire (although it works even better if you have those resources).

My inbound marketing philosophy

The philosophy behind my approach is simple, but effective: Being where your customers are and being useful to them.

This simple approach puts you in front of more potential customers, builds trust with them and learn more about their needs and objections before you even speak with them. This makes every conversation more personal, more effective and more likely to end in a sale.

This is now about having you pay for content. It is my firm belief that the information your next customer needs to make a sale lives inside your company, not a third party writer or agency. My job is to teach you how to identify that critical information and get is where your customers need it when they need it.

How does it work?

The coaching can be delivered remotely, or preferably face to face and occurs in three phases:

Phase 1 : Goals, Strategy and Key-stakeholder buy in
This phase kicks-off with a meeting involving leadership and marketing stakeholders to clarify goals, align expectations and assess the resources available. I produce a strategy document based on these discussions that proposes a plan to obtain the best results for your business. Depending on the size and complexity of the organisation this phase could be completed in as little as one day.

Phase 2 : Content Planning, Key-person training
Together we build on any existing customer profile data and develop sales journeys that include the key decisions customers need to make at each step. These journeys get developed into a series of content themes, that I then analyse against demand to produce a draft content plan. This phase also means ensuring that you have the means of production: Hands on training where it is needed to ensure that you have the resources you need to inform those key-decisions for your customers.

Phase 3 : Review, Plan, Guide
The final phase moves to a regular cycle of reviewing results, updating the plans and guiding your team for every greater success. This becomes a regular monthly cycle that we can continue until your team are ready to go it alone.

What does it cost?

I straightforward pricing based on a transparent day rate, that you can see here. How much time is appropriate will depend on your goals and how developed your internal content marketing skills are. As a guide I would suggest the following, but the best thing to do is get in contact and have a chat:

Microbusinesses outside of competitive niches
2 days for phase 1+2, plus a day a month split between 2 sessions for phase 3.

More complex business and more competitive niches
This very much depends on requirements, but most needs could be met by 4 days for the early stages then 2-3 days a month for phrase 3.