research

  • Agency CRMs – Analysis and recommendations

    A discussion in an agency community piqued my interest about how agencies are using CRMs in their business. The thread was started by an agency owner looking for CRM recommendations and the responses were largely people responding with their favourite of the usual suspects. What struck me was how different the tools were that were…

  • The State of AI Use in Agencies

    Interest in, and experimentation with, AI text generation systems has exploded in the last 2 years. The catalyst for this was undoubtedly OpenAI adding GPT-3 to their open beta. GPT-3 is 117 times as powerful as it’s predecessor*. This quantum leap in capability combined with an easy-access API created a gold-rush of interest in AI…

  • Are GenZ really replacing Google with TikTok? New data

    When a senior Google Exec suggested that nearly 40% of young people favour TikTok and Instagram over Google when searching for a place to have lunch, I was intrigued. TikTok’s rise has been incredible to watch and it was clear that a shift was happening, but 40% seemed a strong number. Whilst I am certainly…