# Mat Bennett : Agency advisor

> Mat Bennett is a UK-based agency advisor, coach, mentor and NED working with
> founders of small, founder-led agencies (typically 1-15 people). He helps
> founders improve decision quality, reduce wasted effort, and turn intent into
> consistent progress. Formerly an agency founder himself (built and sold);
> advising independently since 2021.

## Key pages

- [Home](https://www.matbennett.com/): what Mat does and who he works with
- [Work with me](https://www.matbennett.com/work-with-me/): how engagements work
- [Agency Coach & Mentor](https://www.matbennett.com/coach-mentor/): coaching and mentoring for agency founders
- [Non-executive director](https://www.matbennett.com/ned/): NED work for small agencies
- [About](https://www.matbennett.com/about/): background and approach
- [Perspective](https://www.matbennett.com/perspective/): all articles — the best starting point for Mat's thinking

## Selected articles

- [Velocity not speed](https://www.matbennett.com/velocity-not-speed/): the core concept behind Mat's approach
- [How much is a retainer client ACTUALLY worth?](https://www.matbennett.com/retainer-ltv/): calculating retainer lifetime value
- [Agency CRMs – Analysis and recommendations](https://www.matbennett.com/agency-crms/)
- [Agency utilisation, recovery and efficiency calculator](https://www.matbennett.com/agency-utilisation-recovery-and-efficiency/): free interactive tool